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There is also something called a pixel tag. We use it with services like Facebook and Pinterest because it helps us figure out which of our marketing channels are actually working. Marketing is expensive so in order to keep it in line (which of course affects the cost of what we sell) we need to know what works and what doesn't.
You might also notice Google and Facebook "re-marketing". This means that after you've visited our website you may see ads for our wares on other websites. Why do we do this? Because we don't want you to get so distracted by all the shiny things on the Internet that you completely forget about us and end up canoodling with cats and skeletons from some other artist. That would make us really sad.